Sunday 1 September 2013

Medical Tourism

Medical tourism is a growing sector in India. India’s medical tourism sector is expected to experience an annual growth rate of 30%, making it a $2 billion industry by 2015.[1][2] As medical treatment costs in the developed world balloon - with the United States leading the way - more and more Westerners are finding the prospect of international travel for medical care increasingly appealing.  An estimated 150,000 of these travel to India for low-priced healthcare procedures every year 


 A separate study by ASSOCHAM reported that the year 2011 saw 850,000 medical tourists in India and projected that by 2015 this number would rise to 3,200,000
• In addition to receiving traditional medical treatments, a growing number of western tourists are travelling to India to pursue alternate medicines such as Ayurveda
• The number of medical tourists visiting Kerala was close to 1,00,000 in 2010.
• To encourage the growth of medical tourism, the government also is providing a variety of incentives.  As well as expedited visas for overseas patients seeking medical care in India
• The compatibility of infrastructure with the tourist


Why Medical Tourism India
India has one of the best qualified professionals in each and every field, and this fact has now been realized the world over. Regarding Medical Facilities India has the most competent doctors and world class Medical Facilities. With most competitive charges for treatment, India is a very lucrative destination for people wanting to undergo treatment of certain medical problems who do not need immediate emergency treatment.
India offers World Class Medical Facilities, comparable with any of the western countries. India has state of the art Hospitals and the best qualified doctors. With the best infrastructure, the best possible Medical facilities, accompanied with the most competitive prices, you can get the treatment done in India at the lowest charges. A patient can come to India to undergo medical treatment and along with that can have the Indian tourist and pilgrim destinations, as and when advised by the Doctors. The whole thing would save a lot of money and will get to discover India at the same time.


Why India 
India is a leading player in the medical tourist/healthcare Facilitation industry. It is increasingly emerging as the destination of choice for a wide range of medical procedures. There are numerous advantages of going to India for treatment. Some of the advantages of going to India for medical treatment are:


Alternative Therapies in India for Medical Treatment
India is renowned for ancient alternative therapies such as Ayurveda, Yoga and Meditation, and Therapeutic Massage. India is an exotic tourist destination offering everything from beaches, mountains, cosmopolitan cities, quaint villages and pilgrimages to suit every palate. Rich in history and culture, India has proved to be an oasis in the modern world, providing complete health and well being, while providing the latest in technology
Seeing the huge potential in the sector, the government has also started issuing M (medical) visa to the medical patients, and MX visas to the spouse accompanying him, which are valid for a year. Two lakh medical tourists visited India last year, and the figure will grow by 50% this year.
India is being promoted as a healthcare destination in the ongoing 'Incredible India campaign,' being run by the tourism ministry. The campaign would promote Indian hospitals abroad as centres offering best medical services. In addition, availing medical services in India costs about a tenth of what it is in US, and one-sixth in UK. Not only this, the National Accreditation Board for Hospitals (NABH), a body set up to ensure safety and hygiene norms for hospitals, has already started the process of granting accreditation with 70 hospitals in the process of getting approval [chairman of CII's national committee on healthcare, Dr Naresh Trehan]
India now offers the latest techniques such as robotic surgery, and gamma-knife treatment for brain tumors. The efficacy of treatment compares with that in the West, with the death rate from coronary bypasses at 0.8% compared to 2.35% in the US. Union health minister stated the government is considering the Clinical Establishment Bill that would mandate accreditation for hospitals down to the district and village levels.


Kerala-The Pioneer State
Kerala has pioneer health tourism in India. Kerala has strongly focused on Ayurveda and its wide array of treatments and medications, good facilities are also available in other traditional forms of medicine as well as in modern medical treatment. Kerala is Capitalizing on its Rich Cultural Heritage and alternate Medical Therapies.
Karnataka’s Foray
The government of Karnataka has ambitious plans to make Karnataka the top health tourism destination not only in India but internationally. In fact, the government is setting up a Bangalore International Health City Corportation for provision of a wide variety health care products and treatments.
Tamil Nadu
Tamil Nadu has multi speciality hospitals that offer the best medical treatment at surprisingly low rates. In the state various other forms of medicine, viz, Siddha, Ayurveda, Unani, Nature Therapy and Yoga are also
practiced, which the foreigners are inclined to patronize. The Tourism Department is taking steps to promote the illness to wellness concept by developing tourism with health care.
Maharashtra’s Unlimited Potential
This state, as a gateway to India, offers tremendous potential to develop medical tourism. The latest addition in Mumbai is the Asian Heart Institute at Bandra-Kurla complex, which offers state-of-the art facilities for all types of heart complications and even preventive cardiological treatment to avoid heart alignments and keep under control a host of heart problems. This institute in collaborating with the Cleveland Institute, U.S.A offers ‘Five Star’ services at reasonable prices.

The weaknesses are as follows: 
• Lack of uniform pricing policies across hospitals.
• Lack of international accreditation – a major inhibitor
• Overseas medical care not covered by insurance providers.
• Under – investment in health infrastructure.
• Identifying a real practitioner is a major problem in India.
• Exploitation of tourists by illegal money operators.
The role of State Government for success in medical tourism is two-fold:
acting as a Regulator to institute a uniform grading and accreditation system for hospitals to build consumers’ trust.
• Acting as a Facilitator for encouraging private investment in medical infrastructure and policymaking for improving medical tourism.


An article from 'The Guardian'
This UK patient avoided the NHS list and flew to India for a heart bypass. Is health tourism the future? Three months ago George Marshall fretted about the choice offered by his doctor in Britain. Diagnosed with coronary heart disease, the violin repairer from Bradford was told he could either wait up to six months for a heart bypass operation on the National Health Service or pay £19,000 to go under the scalpel immediately.
In the end, Mr Marshall chose to outsource his operation to India. Last month he flew 5,000 miles to the southern Indian city of Bangalore where surgeons at the Wockhardt hospital and heart institute took a piece of vein from his arm to repair the thinning arteries of his heart. The cost was £4,800, including the flight.
"Everyone's been really great here. I have been in the NHS and gone private in Britain in the past, but I can say that the care and facilities in India are easily comparable," says Mr Marshall, sitting in hospital-blue pajamas. "I'd have no problem coming again."
The 73-year-old found the hospital in Bangalore after a few hours surfing the internet. Mr Marshall decided to come after an email conversation with Wockhardt's vice-president and a chat with other "medical tourists" from Britain who had undergone surgery in the hospital.
"Once I knew others had come I thought, why not? In Europe hospitals in Germany and Belgium would do the operation for less than doctors in Britain. But Europe was still more expensive than here. And the staff speak English in India."
With patients such as Mr Marshall willing to travel across the globe to get treatment sooner or more cheaply than they could at home, Indian hospital groups see a huge market for their services. This was an article onThe Guardian - UK.


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